David Hoffman
David Hoffman is the Principal and Creative Director of CitizenRacecar, a communications and creative services firm based in New York City. In this role, he’s overseen video, podcast production, branding, web design, and multimedia projects for clients including The New York Academy of Sciences, The Conserve Wildlife Foundation of New Jersey, The US Fish and Wildlife Service, Morrison & Foerester, The Aperture Foundation, Seedco, Alfred A. Knopf, and many more. Before founding CitizenRacecar in 2012, he produced or co-produced mobile marketing campaigns for Diageo, Pepsico, and Nature’s Way; events including the PROJECT Global Trade Show, PHOTOVILLE, the New York Photo Festival, the DUMBO Arts Festival, and the Fragrance Foundation Awards; and fundraising galas for Dress for Success and the Bedford Academy.


Walt Blau runs business development and client services for Generic Brand Human, a New Jersey-based full-service video marketing firm and photography studio he co-founded in 2013. They specialize in all types of cinematography, animation, and photography for commercial and promotional material for businesses large and small. They’ve produced high-quality content for dozens of brands, including Petco, Doritos, Duracell, and Rutgers University, and are the area’s leading provider of video services for corporate and private events.

Before GBH, Walt spent more than 16 years doing business development for Coca-Cola.